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Lafont Reedition

Lafont Reedition

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Country: France
Category: Eyewear
Related brands: Eyewear brands from France

Overview

Tagline

Paris is life!

Lafont Reedition is a collection within the French eyewear maison Lafont. Lafont began when Louis Lafont opened an optical shop at 11 Rue Vignon in Paris in 1923. Introduced as a design inspired by life in Paris, including in its Spring/Summer 2019 capsule, Reedition focuses on retro-inspired eyewear (glasses/sunglasses) that combines vintage archives with the latest technology.

Concept

Expresses an attachment to Paris and its scenes of everyday life.

Lafont Reedition characteristics

Main traits of Lafont Reedition

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Lafont Reedition relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.