L'Agent by Agent Provocateur is the diffusion line of the British lingerie brand Agent Provocateur. In October 2012, actress Penélope Cruz and Monica Cruz jointly took part in its design, with Agent Provocateur creative director Sarah Shotton also reportedly involved. The parent brand Agent Provocateur was founded in 1994 by Joseph Corré and Serena Rees, with “stimulating, enchanting and arousing” as its mission.
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L'Agent by Agent Provocateur
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- Country
- United Kingdom
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1994
Year
Brand
Category
Description
1994
Agent Provocateur
Parent brand
Clothing
An extension line offering a separate entry point to the main line.
A diffusion line launched in 2013 as an extension of Agent Provocateur. Created by Penelop
A diffusion line launched in 2013 as an extension of Agent Provocateur. Created by Penelope Cruz and Monica Cruz in collaboration with Sarah Shotton, it was developed separately from the main line with broader distribution and a more diverse customer base in mind. In addition to lingerie, it offered accessories, nightwear, and swimwear, and expanded to London, New York, Los Angeles, and Montreal. It was positioned as a separate entry point that complemented the main line’s expression.
1994
Parent brand
Agent Provocateur
Clothing
An extension line offering a separate entry point to the main line.
A diffusion line launched in 2013 as an extension of Agent Provocateur. Created by Penelop
A diffusion line launched in 2013 as an extension of Agent Provocateur. Created by Penelope Cruz and Monica Cruz in collaboration with Sarah Shotton, it was developed separately from the main line with broader distribution and a more diverse customer base in mind. In addition to lingerie, it offered accessories, nightwear, and swimwear, and expanded to London, New York, Los Angeles, and Montreal. It was positioned as a separate entry point that complemented the main line’s expression.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Kingdomfounded in2012
Frequently asked questions about L'Agent by Agent Provocateur
Country of origin, founding year, categories and parent brands.
L'Agent by Agent Provocateur is from United Kingdom.
L'Agent by Agent Provocateur was founded in 2012.
L'Agent by Agent Provocateur covers the following categories: Clothing, Fragrance.
L'Agent by Agent Provocateur is a sub-brand of Agent Provocateur.