Lapima

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Primary categories

Overview

Tagline

Where origin becomes form
LAPIMA is a luxury eyewear brand founded in 2016 in Campinas, São Paulo, Brazil, by the couple Gisela and Gustavo Assis. At its atelier, the brand produces one-of-a-kind eyewear in-house under Gustavo, who leads the creative team, and focuses on sunglasses and optical eyewear. Its designs draw inspiration from natural and human landscapes, as well as Brazilian architecture and visual arts, and it also makes frames primarily from acetate.

Concept

Beauty comes first. Function follows.

Lapima characteristics

Lapima: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Lapima

Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Lapima relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Lapima

Country of origin, founding year, categories and parent brands.

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