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LDNCP

Country
United Kingdom
Category
Clothing

Primary categories

Overview

LDNCP is CHENPENG’s second line. CHENPENG is a brand founded in London in 2015 by designer Chen Peng (陳鵬), who advocates one-size fashion. LDNCP targets younger consumers with more affordable prices, focusing on everyday outerwear and casualwear, and places emphasis on sales through Chinese e-commerce platforms (天猫/Tmall). It is positioned as a complementary line that reflects the parent brand’s design philosophy while balancing practicality and price.

Concept

An affordable second line for younger consumers

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2015
2015 Parent brand
CHENPENG
Clothing

An accessible second line for younger consumers

LDNCP is a second line developed by CHENPENG, launched to offer a more accessible range of

LDNCP is a second line developed by CHENPENG, launched to offer a more accessible range of products for younger consumers and everyday settings alongside the main collection’s experimental, higher-priced line. According to reports, LDNCP is sold mainly through e-commerce channels in China, including Tmall, and was reported to have sold 12,000 items in a short period, with an average price of about 1,000 yuan. Media outlets such as Vogue Business and Forbes China have positioned LDNCP as a secondary line supporting CHENPENG’s commercial output.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from United Kingdom

A-COLD-WALL* United Kingdom Founded in 2015 Clothing In common Clothing brands from United Kingdom A-COLD-WALL* Essentials United Kingdom Founded in 2015 Clothing In common Clothing brands from United Kingdom AVIAKIT United Kingdom Founded in 1930 Clothing In common Clothing brands from United Kingdom Ahluwalia United Kingdom Founded in 2018 Clothing In common Clothing brands from United Kingdom

Brands from United Kingdom

Andreas Kronthaler for Vivienne Westwood United Kingdom Founded in 2016 Clothing In common Brands from United Kingdom Aquascutum United Kingdom Founded in 1851 Clothing In common Brands from United Kingdom Aquascutum Beachwear United Kingdom Founded in 1851 Clothing In common Brands from United Kingdom Aquascutum Junior United Kingdom Founded in 2012 Clothing In common Brands from United Kingdom

Frequently asked questions about LDNCP

Country of origin, founding year, categories and parent brands.