Les fleurs is a new wellness line from JEANASIS, developed by Adastria Co., Ltd. Launched in 2024, it is available in stores and online in Japan. The brand name derives from “flowers,” and reflects the wish for people to incorporate fashion into their active lives in a way that feels true to them, across a diverse range of wellness activities such as machine training, Pilates, and yoga. Its workout items include sweatshirts, shirts, sports bras, leggings, caps, and socks.
Concept
Go somewhere you wouldn’t usually go.
Meet someone you wouldn’t usually meet.
Do something you wouldn’t usually do.
Each time you encounter something for the first time,
a new version of yourself emerges.
It’s more fun than you expected. It suits you more than you expected.
Your sense of self can always be rewritten.
In a changing era, have the strength to change.