Levi's Authorized Vintage

Basic information

Country
United States
Founded
2017
Category
Clothing

Overview

Levi's Authorized Vintage was announced in 2017 as an official line of Levi's, a denim brand that began when Levi Strauss opened a dry goods company in San Francisco in 1853. The collection reuses authentic vintage denim. It collects archive-quality denim and offers it with minimal adjustments by Levi’s® master tailors or 100% unprocessed. The official product description states, “This collection encourages conscious consumption and reinforces the lasting value of Levi’s® brand jeans,” and the announcement article concludes with “welcome home.” Items from the line are listed for sale on official Levi.com product pages.

Concept

This collection encourages conscious consumption and reinforces the lasting value of Levi’s® brand jeans

Tagline

welcome home

Parent brands

  • Levi's 1853

    A collection in which the brand officially handles used Levi’s, circulating certified vintage garments, each one unique in the world, either unaltered or with minimal repairs. While Vintage Clothing traces its origins through reproduction, Authorized Vintage functions as a complementary line that demonstrates circular value starting from actual worn pieces, and is available at select stores and in limited releases.

    An official circular line handling actual vintage garments