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LILY BROWN Lingerie
Basic information
Overview
LILY BROWN Lingerie is the lingerie line of LILY BROWN, a women's brand developed by Mash Style Lab. Debuting in 2022, it carries on the concept of Vintage Feature Dress while offering lingerie such as bras, panties, and bodysuits that make use of lace and detailing, with FEEL ELEGANCE FEEL VINTAGE as its keywords. In addition to wired and wireless styles, it also proposes borderless lingerie each season.
Concept
A lingerie series launched with FEEL ELEGANCE FEEL VINTAGE as its new keywords, while retaining the concept of the apparel line, Vintage Feature Dress.
Tagline
FEEL ELEGANCE FEEL VINTAGE
Parent brands
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LILY BROWN 2011
A spin-off line launched by LILY BROWN in April 2022 as the brand’s first lingerie line. While carrying forward the apparel concept “Vintage Feature Dress,” it reworks product design for lingerie, centering on lace and delicate details. It brings the dress-like and decorative qualities of the main clothing line into innerwear, extending LILY BROWN’s world into everyday underwear.
A line that extends LILY BROWN’s world into lingerie