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LILY BROWN

Basic information

Country
Japan
Founded
2011

Overview

LILY BROWN is a womenswear brand launched in Japan in 2011 by Mash Style Lab. Based on the concept of “Vintage feature dress,” it incorporates the delicate craftsmanship and original design elements of vintage items into contemporary everyday clothing, offering dresses, apparel, accessories, shoes, and more. In 2022, it launched the lingerie line “LILY BROWN LINGERIE.”

Concept

Vintage feature dress

Sub-brands

  • L.B CANDY STOCK 2014

    Launched by LILY BROWN as a new line on its third anniversary, this derivative line is centered on embellishing every item with bijoux. It was introduced to expand the styling options offered by the main line, and its positioning emphasizes glamour and a sense of occasion, including through price points set higher than those of the main line. It highlights LILY BROWN’s “vintage elements” through ornamentation and functions as a line that complements demand for dress-up styles and statement pieces.

    A glamorous, higher-priced line specializing in bijoux

  • L.B DAILY STOCK 2014

    Launched by LILY BROWN as a new line to mark its third anniversary, this offshoot line aims to translate the brand’s vintage elements into a more basic form. It is offered at the same price range as the main line, while differentiating its role through a more everyday-oriented, “basic” approach, and is designed to broaden the range of mix-and-match outfits with the main line. As an entry point to LILY BROWN, the line adds depth to its range of daily items.

    A line that brings vintage closer to everyday clothing

  • LILY BROWN Lingerie 2022

    A spin-off line launched by LILY BROWN in April 2022 as the brand’s first lingerie line. While carrying forward the apparel concept “Vintage Feature Dress,” it reworks product design for lingerie, centering on lace and delicate details. It brings the dress-like and decorative qualities of the main clothing line into innerwear, extending LILY BROWN’s world into everyday underwear.

    A line that extends LILY BROWN’s world into lingerie