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L.B CANDY STOCK
Basic information
- Country
- Japan
- Founded
- 2014
- Category
- Clothing / Accessories
Overview
L.B CANDY STOCK is the high-end line of LILY BROWN, a women’s brand developed by Mash Style Lab. It debuted as a new line in fall 2014, marking LILY BROWN’s third anniversary. Characterized by embellishments on every item, the line offers women’s clothing and accessories that bring traditional, classic use of bijoux into contemporary fashion.
Concept
A contemporary fashion interpretation of traditional, classic use of bijoux
Parent brands
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LILY BROWN 2011
Launched by LILY BROWN as a new line on its third anniversary, this derivative line is centered on embellishing every item with bijoux. It was introduced to expand the styling options offered by the main line, and its positioning emphasizes glamour and a sense of occasion, including through price points set higher than those of the main line. It highlights LILY BROWN’s “vintage elements” through ornamentation and functions as a line that complements demand for dress-up styles and statement pieces.
A glamorous, higher-priced line specializing in bijoux