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little77

little77

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Country: United States
Founded: 2010 2010s
No longer active
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

little77 was a baby-focused sub-line developed by US-based American Eagle Outfitters. Announced in June 2010, it was part of 77kids by American Eagle and offered clothing and accessories for infants aged 0–18 months. Its products included denim, graphic T-shirts, and hoodies, with the aim of combining fashion and function. Following the sale of the 77kids business in 2012, it was no longer offered under the parent brand.

Concept

A combination of fashion and function that is different from anything else in the marketplace.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1977

Year Brand Category Description

1977

American Eagle Outfitters

Parent brand

Clothing

A discontinued baby line that extended the offering to infants

little77 was a baby-focused line added to 77kids by american eagle in 2010. Aimed at infan

little77 was a baby-focused line added to 77kids by american eagle in 2010. Aimed at infants aged 0–18 months, it offered clothing and accessories such as denim, graphic T-shirts, and hoodies, extending 77kids’ scope to an even younger age group than its primary audience of children aged 2 and older. Official announcements presented it as a new line with its own name, and through 77kids it belonged to the American Eagle brand family. It has since been discontinued following the end of the 77kids business.

1977 Parent brand

American Eagle Outfitters

Clothing

A discontinued baby line that extended the offering to infants

little77 was a baby-focused line added to 77kids by american eagle in 2010. Aimed at infan