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Longchamp

Longchamp

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Country: France
Founded: 1948 1940s
Category: Bags Accessories Wallets
Related brands: Bags brands founded in the 1940s Bags brands from France

Overview

Tagline

Very Parisian

Longchamp is a French leather-goods maison founded in Paris in 1948 by Jean Cassegrain. It offers travel accessories, handbags, luggage, ready-to-wear, shoes, and more, and upholds “creation, quality, work, and service” as its brand values. Sophie Delafontaine (Artistic director) leads the creative direction, and the brand also presents “très paris” as its brand platform.

Concept

creation, quality, work, and service

Longchamp characteristics

Main traits of Longchamp

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Trends & youth culture: Adoption of trends and connections to youth culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Longchamp relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.