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Longines

Longines

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Country: Switzerland
Founded: 1832 1830s
Category: Watches Accessories
Related brands: Watches brands founded in the 1830s Watches brands from Switzerland

Overview

Tagline

Elegance is an attitude

Longines is a watch brand founded in 1832 in Saint-Imier, Switzerland. Auguste Agassiz established it as a base for watch trading, and it has developed around precision watchmaking and sports timekeeping. Its logo features a winged hourglass, and its brand motto is “Elegance is an attitude.” The brand operates in more than 150 countries worldwide and also provides timekeeping for various sporting competitions.

Concept

Elegance is an attitude

Longines characteristics

Main traits of Longines

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Longines relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.