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Baume & Mercier

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Country
Switzerland
Founded
1830 1830s
Category
Watches Accessories
Related brands
Watches brands founded in the 1830s Watches brands from Switzerland

Primary categories

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Baume & Mercier characteristics

Baume & Mercier: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Baume & Mercier

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Baume & Mercier relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Similar brands and comparisons Find brands similar to Baume & Mercier and compare their traits.

Overview

Tagline

ACCEPT ONLY PERFECTION. ONLY MANUFACTURE WATCHES OF THE HIGHEST QUALITY.
Baume & Mercier is a Swiss luxury watch brand originating in Frères Baume, founded by Louis-Joseph Baume in Les Bois in the Swiss Jura region in 1830. In 1918, William Baume and Paul Mercier established the company under its current name in Geneva. Its offerings focus on wristwatches and jewelry, and include several collections such as Clifton, Classima, Hampton, Riviera, Capeland, Linea, and Promesse. Officially, the brand emphasizes authenticity and accessibility, and its philosophy is to cherish life’s important moments.

Concept

As a luxury brand whose fundamental identity revolves around values of authenticity and accessibility, Baume & Mercier’s core emotional qualities are based on cherishing life’s most important moments and memories.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2018
2018 Sub-brand
BAUME
Watches

A line in an accessible price range that emphasizes customization

BAUME was announced on May 15, 2018, as a new sub-entity derived from Baume & Mercier (par

BAUME was announced on May 15, 2018, as a new sub-entity derived from Baume & Mercier (part of Richemont). Initially, it had an independent management and design team and was aimed primarily at younger consumers, with a relatively affordable price range centered on customization and environmental consideration (such as not using animal-derived materials or precious metals). On October 20, 2020, a plan was announced to integrate BAUME into Baume & Mercier’s portfolio as the “BAUME” collection, which was officially launched as a collection in November of the same year.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Watches brands from Switzerland founded in the 1830s

Jaeger-LeCoultre Switzerland Founded in 1833 Watches In common Watches brands from Switzerland founded in the 1830s
Longines Switzerland Founded in 1832 Watches In common Watches brands from Switzerland founded in the 1830s
Patek Philippe Switzerland Founded in 1839 Watches In common Watches brands from Switzerland founded in the 1830s

Brands founded in 1830

Janeke Italy Founded in 1830 Accessories In common Brands founded in 1830
Woolrich United States Founded in 1830 Clothing In common Brands founded in 1830

Frequently asked questions about Baume & Mercier

Country of origin, founding year, categories and parent brands.

Related links

Brands from Switzerland Brands founded in 1830 Brands founded in the 1830s Brands from Switzerland founded in 1830 Brands from Switzerland founded in the 1830s Watches brands Watches brands from Switzerland Watches brands founded in the 1830s Fashion brands — country: Switzerland · category: Watches · founded: 1830 Fashion brands — country: Switzerland · category: Watches · founded: 1830–1839