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Tagline
The Original Outdoor Clothing Company
We empower life in the elements
Parent brands and sub-brands, ordered by founding year.
A contemporary outerwear line responsible for global expansion.
Developed in Europe against the backdrop of W.P. Lavori in Corso’s licensing operations, i
Developed in Europe against the backdrop of W.P. Lavori in Corso’s licensing operations, it was positioned under the 2017 Woolrich International structure as one of two pillars alongside Woolrich Outdoor: a contemporary outerwear line responsible for global expansion. In 2014, it opened a flagship store in Soho and launched a collection under the same name in the United States. In Woolrich’s official Japanese history published in 2019, it was renamed Woolrich Contemporary, clarifying its role in translating the heritage for urban settings.
A derivative line that updated its core through U.S.-made capsules.
Launched by W.P. Lavori in Corso in 2006, this was the most fashion-oriented line within W
Launched by W.P. Lavori in Corso in 2006, this was the most fashion-oriented line within Woolrich. Daiki Suzuki led the early creative direction, followed by Mark McNairy from 2011 onward. It moved away from traditional wool patterns and woods-inspired staples, reworking them with preppy and military elements, and was offered in small-scale capsules, including production at U.S. mills. It ended during a later restructuring.
A bridge line that translated heritage for an urban audience.
Launched in 2014 as one part of a three-tier structure for the US market, it served to tra
Launched in 2014 as one part of a three-tier structure for the US market, it served to translate Woolrich’s heritage into an urban context. GQ identifies its first season as Fall/Winter 2014 and notes hard-wearing outerwear, knitwear, everyday essentials, and a down parka referencing the 1976 Patrol Parka. Academic research places White Label at the core of “urban” and “contemporary heritage,” positioning it as more urban-focused than Green Label and less designer-oriented than Woolrich Woolen Mills. Its role came to an end in a later reorganization.
A North American outdoor focus centered on the functionality of the brand’s origins.
Under the 2017 Woolrich International structure, it was reorganized as a North American-fo
Under the 2017 Woolrich International structure, it was reorganized as a North American-focused label paired with Woolrich John Rich & Bros., taking on the practicality and functionality closest to the brand’s origins. The 2018 official Japanese history also introduced it as a new collection offering a contemporary take on practical workwear and outdoor apparel. The current official outdoor label updates its functionality across three areas—fishing, hiking, and camping—while revisiting the archives.
A contemporary, performance-oriented offshoot line overseen by Todd Snyder.
It began as an offshoot line with Todd Snyder overseeing creative direction, and was prese
It began as an offshoot line with Todd Snyder overseeing creative direction, and was presented in the Fall/Winter 2024 showing as the third chapter of Woolrich Black Label. Grounded in heritage, it updates classic outdoor silhouettes with premium materials and tailoring, while reworking elements derived from fishing and trail activities for a contemporary context. Its offering is oriented more toward urban wear than the mainline, and it serves as the brand’s contemporary proposition.
A practical outdoor line supporting staple products.
When a three-tier structure was established for the U.S. market, Green Label was positione
When a three-tier structure was established for the U.S. market, Green Label was positioned as the traditional, outdoor-oriented offering. In contrast to the urban character of White Label and the fashion focus of Woolrich Woolen Mills, it handled staple products geared toward everyday outdoor use, foregrounding the practicality closest to the brand’s origins. Through core items such as flannel, shirts, and outerwear, it played the role closest to the brand’s roots among the three tiers.
A contemporary outerwear line responsible for global expansion.
Developed in Europe against the backdrop of W.P. Lavori in Corso’s licensing operations, i
Developed in Europe against the backdrop of W.P. Lavori in Corso’s licensing operations, it was positioned under the 2017 Woolrich International structure as one of two pillars alongside Woolrich Outdoor: a contemporary outerwear line responsible for global expansion. In 2014, it opened a flagship store in Soho and launched a collection under the same name in the United States. In Woolrich’s official Japanese history published in 2019, it was renamed Woolrich Contemporary, clarifying its role in translating the heritage for urban settings.
A derivative line that updated its core through U.S.-made capsules.
Launched by W.P. Lavori in Corso in 2006, this was the most fashion-oriented line within W
Launched by W.P. Lavori in Corso in 2006, this was the most fashion-oriented line within Woolrich. Daiki Suzuki led the early creative direction, followed by Mark McNairy from 2011 onward. It moved away from traditional wool patterns and woods-inspired staples, reworking them with preppy and military elements, and was offered in small-scale capsules, including production at U.S. mills. It ended during a later restructuring.
A bridge line that translated heritage for an urban audience.
Launched in 2014 as one part of a three-tier structure for the US market, it served to tra
Launched in 2014 as one part of a three-tier structure for the US market, it served to translate Woolrich’s heritage into an urban context. GQ identifies its first season as Fall/Winter 2014 and notes hard-wearing outerwear, knitwear, everyday essentials, and a down parka referencing the 1976 Patrol Parka. Academic research places White Label at the core of “urban” and “contemporary heritage,” positioning it as more urban-focused than Green Label and less designer-oriented than Woolrich Woolen Mills. Its role came to an end in a later reorganization.
A North American outdoor focus centered on the functionality of the brand’s origins.
Under the 2017 Woolrich International structure, it was reorganized as a North American-fo
Under the 2017 Woolrich International structure, it was reorganized as a North American-focused label paired with Woolrich John Rich & Bros., taking on the practicality and functionality closest to the brand’s origins. The 2018 official Japanese history also introduced it as a new collection offering a contemporary take on practical workwear and outdoor apparel. The current official outdoor label updates its functionality across three areas—fishing, hiking, and camping—while revisiting the archives.
A contemporary, performance-oriented offshoot line overseen by Todd Snyder.
It began as an offshoot line with Todd Snyder overseeing creative direction, and was prese
It began as an offshoot line with Todd Snyder overseeing creative direction, and was presented in the Fall/Winter 2024 showing as the third chapter of Woolrich Black Label. Grounded in heritage, it updates classic outdoor silhouettes with premium materials and tailoring, while reworking elements derived from fishing and trail activities for a contemporary context. Its offering is oriented more toward urban wear than the mainline, and it serves as the brand’s contemporary proposition.
A practical outdoor line supporting staple products.
When a three-tier structure was established for the U.S. market, Green Label was positione
When a three-tier structure was established for the U.S. market, Green Label was positioned as the traditional, outdoor-oriented offering. In contrast to the urban character of White Label and the fashion focus of Woolrich Woolen Mills, it handled staple products geared toward everyday outdoor use, foregrounding the practicality closest to the brand’s origins. Through core items such as flannel, shirts, and outerwear, it played the role closest to the brand’s roots among the three tiers.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Woolrich is from United States.
Woolrich was founded in 1830.
Woolrich covers the following categories: Clothing, Bags, Footwear, Lifestyle products.