Woolrich Green Label was one of three labels established by Woolrich for the American market. Academic research describes Green Label as occupying a lower price range than the other labels, with a direction characterized by terms such as “traditional,” “mainstay,” and “outdoor.” Woolrich itself is a longstanding outdoor apparel brand founded by John Rich in Pennsylvania in 1830, and Green Label can be understood as a label developed within that history.
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Woolrich Green Label
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- Country
- United States
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1830
Year
Brand
Category
Description
1830
Woolrich
Parent brand
Clothing
A practical outdoor line supporting staple products.
When a three-tier structure was established for the U.S. market, Green Label was positione
When a three-tier structure was established for the U.S. market, Green Label was positioned as the traditional, outdoor-oriented offering. In contrast to the urban character of White Label and the fashion focus of Woolrich Woolen Mills, it handled staple products geared toward everyday outdoor use, foregrounding the practicality closest to the brand’s origins. Through core items such as flannel, shirts, and outerwear, it played the role closest to the brand’s roots among the three tiers.
1830
Parent brand
Woolrich
Clothing
A practical outdoor line supporting staple products.
When a three-tier structure was established for the U.S. market, Green Label was positione
When a three-tier structure was established for the U.S. market, Green Label was positioned as the traditional, outdoor-oriented offering. In contrast to the urban character of White Label and the fashion focus of Woolrich Woolen Mills, it handled staple products geared toward everyday outdoor use, foregrounding the practicality closest to the brand’s origins. Through core items such as flannel, shirts, and outerwear, it played the role closest to the brand’s roots among the three tiers.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Woolrich Green Label
Country of origin, founding year, categories and parent brands.
Woolrich Green Label is from United States.
Woolrich Green Label covers the following categories: Clothing.
Woolrich Green Label is a sub-brand of Woolrich.