Woolrich Black Label

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Overview

Woolrich Black Label is the premium line of Woolrich, an American outdoor brand. Woolrich was founded in Pennsylvania in 1830 by John Rich. The Fall/Winter 2024 collection, designed by Todd Snyder, was presented across two lines: Heritage and Technical. It combines technical materials with elements of tailoring, proposing a wardrobe that brings outdoor functionality to urban settings.

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wanderluxe

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Founded
1830
1830 Parent brand
Woolrich
Clothing

A contemporary, performance-oriented offshoot line overseen by Todd Snyder.

It began as an offshoot line with Todd Snyder overseeing creative direction, and was prese

It began as an offshoot line with Todd Snyder overseeing creative direction, and was presented in the Fall/Winter 2024 showing as the third chapter of Woolrich Black Label. Grounded in heritage, it updates classic outdoor silhouettes with premium materials and tailoring, while reworking elements derived from fishing and trail activities for a contemporary context. Its offering is oriented more toward urban wear than the mainline, and it serves as the brand’s contemporary proposition.

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