AD Palmer

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Overview

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Play Boldly to Win
AD Palmer is a sub-brand of men's apparel for golf and lifestyle, announced in 2024 by the U.S.-based Arnold Palmer Group. In collaboration with Full Turn Custom Apparel, it reinterprets Arnold Palmer's own style and way of life for the present day, offering shirts, sweaters, pullovers, jackets, signature blazers, and other items. Centered on high-quality craftsmanship using Italian-made natural-fiber materials and straightforward design, it is distributed mainly through golf clubs and specialty stores in the United States and the United Kingdom. The designer is Annete Evans.

Concept

Arnold Palmer's own approach to style and to life, with quality craftsmanship and straightforward design.

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1 brands
Founded
1961
1961 Parent brand
Arnold Palmer
Clothing

A premium men's line that reinterprets Palmer's personal style

AD Palmer is a men's golf and lifestyle apparel line launched by Arnold Palmer Group in co

AD Palmer is a men's golf and lifestyle apparel line launched by Arnold Palmer Group in collaboration with Full Turn Custom Apparel. Its name derives from the initials of Arnold Daniel Palmer, and the line is conceived as a project that reinterprets his personal style as contemporary clothing, offering shirts, knitwear, pullovers, jackets, and signature blazers, among other items. It uses materials such as Italian-made merino wool, silk, and cashmere, and is distributed through selected golf clubs and specialty stores in the United States and the United Kingdom. In this respect, its role differs from that of Arnold Palmer itself, which covers a broad range of everyday wear, and Timeless, as well as Arnold Palmer Golf, which centers on the golf category. Following its announcement in 2024, Season 2 was presented in 2025, positioning it as a continuing, relatively independent premium men's line.

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