D-R-G-N

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Country: United States
Founded: 2024 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

A Mirror in Which to See Ourselves

D-R-G-N is a contemporary streetwear brand launched in the United States in 2024 by Peter Kim under an official partnership with the Bruce Lee Family. It develops apparel centered on Bruce Lee’s philosophy, self-discovery, and individual expression, and officially carries the motto “Always be yourself / Have faith in yourself / Honestly express yourself.” In 2025, Ben Taverniti was appointed creative director, and the brand is distributed through retailers in Seoul, Los Angeles, and elsewhere.

Concept

D-R-G-N, created in partnership with the Bruce Lee Family, continues his legacy through a thoughtful apparel brand rooted in the value of individual expression.

D-R-G-N characteristics

Main traits of D-R-G-N

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of D-R-G-N relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.