Tagline
HARD CORE HAUTE COUTURE
ALICE HOLLYWOOD is a fashion brand founded in 2024 by designer Shane Gonzalez and based in Los Angeles, USA. Following his previous brand, Midnight Studios, it draws on his experience growing up in Southern California to blend the influences of early 2000s street culture, music, skateboarding, and punk with contemporary luxury. Its offerings include T-shirts, hoodies, denim, outerwear, footwear, hats, and bags, with reinterpreting nostalgic elements from a contemporary perspective at its core.
Concept
Drawing on nostalgic influences while blending modern luxury aesthetics, the brand captures the essence of early 2000s street culture through a modern day lens.