“White Label,” launched as a sub-line of Woolrich alongside its Fall/Winter 2014 inner lookbook, reinterprets the brand’s heritage aesthetics in a contemporary way and presents modern looks inspired by its outdoor roots. The collection focuses on outerwear and also includes vests, pants, cozy knitwear, and easy-to-wear staples. The items use wool from the historic mill in Woolrich, Pennsylvania. Woolrich itself was founded in Pennsylvania in 1830 by John Rich and others.
Concept
A contemporary take on the brand’s heritage aesthetics, the collection will present modern looks inspired by Woolrich’s rich outdoor roots.