Tagline
Comfort, style, and elegance
LOVABLE is a lingerie brand founded in 1962 by Cesare Gambirasi in Grassobbio (BG / Bergamo), Italy. It focuses on underwear and also offers pajamas/homewear, swimwear, socks and stockings, knitwear, and other items, as well as lines such as LVB (the men’s line) and Lovable Baby. The brand states that it has been committed to inclusivity for over 60 years, offering excellent fit, absolute comfort, and Italian style.
Concept
Lovable is the lingerie brand that has been committed to inclusivity for over 60 years, offering garments with excellent fit, absolute comfort, and Italian style.