MAD et LEN

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Overview

MAD et LEN is a fragrance brand based in a workshop in southern France. Centered on fragrance, it offers scented candles, mineral potpourri, home fragrances, and eau de parfum. Founded in 2007 by the couple Sandra Fujie and Alexandre Piffo, the brand aims to recreate apothecary traditions by hand while valuing seasonal materials and the cycles of nature. It also places importance on the textures of materials such as rolled steel, seeking to offer a multisensory experience through fragrances and objects.

Concept

Through its fragrances and objects, Mad et Len offers a raw, timeless, and multisensory experience that awakens our senses in everyday life.

MAD et LEN characteristics

MAD et LEN: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MAD et LEN

Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MAD et LEN relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MAD et LEN

Country of origin, founding year, categories and parent brands.

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