MAISON DE L'ALLURE

Category

Clothing

Maison de L’allure is a fashion brand carried by the official JEANS FACTORY online store. Focusing primarily on womenswear, it offers everyday clothing such as tops, knitwear, skirts, and dresses. The official brand introduction describes its offerings as sophisticated everyday wear that combines basic styles with a sense of trend and a touch of edge, with an emphasis on quality and comfort. By/m is also offered as a sub-brand.

Basic yet on-trend designs with a touch of edge. Sophisticated everyday wear with an emphasis on quality and comfort.

• By/m 2024

  By/m is an independent women’s brand developed by JEANS FACTORY as a “spin-off, sister brand of MAISON DE L'ALLURE.” While MAISON DE L'ALLURE proposes adult everyday wear centered on basics with added trend appeal and edge, By/m focuses on trends and proposes items that offer something extra and are easy for a wide range of people to incorporate into their daily lives. It is a spin-off line within the parent brand’s brand family, with a role that is more trend-conscious. ([jeansfactory.jp](https://www.jeansfactory.jp/c/00/179004?utm_source=openai))

  A spin-off line that brings trends into everyday wear