By/m

Founded

2024

Category

Clothing

By/m is a women’s fashion brand launched for the Spring/Summer 2024 season. As a sister brand derived from MAISON DE L'ALLURE, it proposes items that add something extra and blend naturally into everyday life, centered on trends that are less affected by the seasons and climate and suit a wide range of people. Its offerings include cut-and-sew tops, blouses, skirts, and dresses, with garments that can be styled for occasions ranging from daily use to special events.

Centered on trends that suit a wide range of people regardless of climate or season, the brand proposes items that add something extra and blend naturally into everyday life.

• MAISON DE L'ALLURE

  By/m is an independent women’s brand developed by JEANS FACTORY as a “spin-off, sister brand of MAISON DE L'ALLURE.” While MAISON DE L'ALLURE proposes adult everyday wear centered on basics with added trend appeal and edge, By/m focuses on trends and proposes items that offer something extra and are easy for a wide range of people to incorporate into their daily lives. It is a spin-off line within the parent brand’s brand family, with a role that is more trend-conscious. ([jeansfactory.jp](https://www.jeansfactory.jp/c/00/179004?utm_source=openai))

  A spin-off line that brings trends into everyday wear