Massimo Osti Studio is a premium sportswear brand launched in 2024 and based in Bologna, Italy. The project, led by C.P. Company CEO Lorenzo Osti, carries forward the legacy of the late Massimo Osti and is built around fabric research and an experimental approach. Rather than following a seasonal schedule, it releases new products in “Chapters” and clearly prioritizes functionality as an “open brand.”
Concept
The Studio aims to be an 'open brand', inspired by the collaborative spirit of the 15th century Renaissance studios, where the 'hand of the master' was passed down through generations.