Tagline
“Comfortable to use”
MATIE is a pet goods line from LOWELL Things, introduced in December 2024. It was created through a collaboration directed by 有末麻祐子, with the theme of being “comfortable to use” for both pet owners and their dogs. The line offers items such as pet backpacks, sling bags, leashes, and collars. Centered on “fashion and functionality” that accompany everyday life with dogs, who are family, friends, and partners, it aims to create items that make outings with pets comfortable. It proposes a comfortable lifestyle with pets.
Concept
A product lineup focused on “fashion and functionality,” accompanying the days spent with dogs (MATE), who are family, friends, and partners.