MATSUFUJI is a Japanese menswear brand founded by designer Tsutomu Matsufuji and based in Tokyo, launching with its Fall/Winter 2020 collection. It was established on the basis of his experience working in areas such as planning, design, and production management for collection brands. The brand offers menswear as its main focus, along with shoes, bags, hats, and accessories. Its official concept is “Clothing that allows individual distinctiveness to be recognized.” The brand draws inspiration from clothing associated with authority and labor, incorporating contemporary techniques and traditional craftsmanship into its garments.
Concept
Clothing that allows individual distinctiveness to be recognized