Tagline
Beyond the Simple.
MAUER is a fashion brand developed by South Korea’s QandB International and officially launched in 2024. Inspired by Berlin’s Mauerpark, it expresses an urban sensibility and energy rooted in the freedom of Berlin, and aims to add new individuality by layering details onto simple forms. Its offerings center on clothing and also include items such as hats and bags. The brand’s official tagline is “Beyond the Simple.” Its founder and design lead could not be confirmed.
Concept
MAUER captures the urban sensibility and energy born from the freedom of Berlin. Details layered onto simple forms transform the familiar into something unexpected and distinctive, delivering a mood that feels ordinary at first glance — yet is anything but ordinary.