MB&F

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MB&F characteristics

MB&F: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MB&F

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MB&F relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Similar brands and comparisons Find brands similar to MB&F and compare their traits.

Overview

Tagline

A creative adult is a child who survived
MB&F is a watchmaker founded by Maximilian Büsser in Geneva, Switzerland, in 2005. Guided by a vision of deconstructing traditional watchmaking into “3-dimensional kinetic art,” it is dedicated to designing and producing radical concept watches in small series. In addition to Horological Machines, Legacy Machines, and Special Projects, it develops a diverse range of “Machines,” including co-creations with other fields, Performance Art, and the parallel label M.A.D.Editions.

Concept

Born out of Maximilian Büsser’s vision to deconstruct traditional watchmaking into 3-dimensional kinetic art

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MB&F

Country of origin, founding year, categories and parent brands.

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