Tagline
MIDDAY TO SUNSET, MIDSUN
MIDSUN is a fashion brand that began operating in Korea in 2024. Its name derives from “MIDDAY TO SUNSET,” likening the transition from midday to dusk to youth. The brand aims to express an image of free-spirited young people, offering clothing that incorporates the rebellious elements of rock and the freedom and optimism of resort style. Its offerings include tops, knitwear, shirts, hoodies, and bottoms.
Concept
The transition from midday to dusk is likened to youth, expressing an image of free-spirited young people through rock’s rebelliousness and the freedom and optimism of resort style.