Tagline
MIOF., a brand sharing its vision with the world from TOKYO.
MIOF. is a Japanese bag brand developed by FIRANO. It launched in spring 2024 as a new Made in Japan brand, growing out of MioFIRANO, and shares its vision with the world from Tokyo. Its designs are centered on minimal forms that incorporate the high quality of Japanese manufacturing and the sculptural beauty of interiors. The brand embraces a vision in which “quality” and “beauty” resonate with each other. It offers unisex totes, handbags, shoulder bags, backpacks, and other styles.
Concept
Minimal design incorporating the high quality of Japanese manufacturing and the sculptural beauty of interiors. The resonant values of “quality” and “beauty” become universal values, transforming the brand into a presence that creates a new everyday life.