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Mühlbauer

Mühlbauer

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Country: Austria
Founded: 1903 1900s
Category: Accessories Bags
Related brands: Accessories brands founded in the 1900s Accessories brands from Austria

Overview

Tagline

MÜHLBAUER HAT MAKERS SINCE 1903

Mühlbauer is a hat (headwear) brand founded in 1903 by Julianna Mühlbauer in Floridsdorf, near Vienna. Today, fourth-generation family member Klaus Mühlbauer leads the family business, based at Swedish Square, where it produces handmade headwear using materials such as felt, straw, and fur. The collections, created by Klaus and the in-house designers, combine the traditional craft of millinery with contemporary design.

Concept

Mühlbauer combines the traditional craft of millinery with contemporary design.

Mühlbauer characteristics

Main traits of Mühlbauer

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Mühlbauer relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.