Nakatani

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Overview

Tagline

HAPPY RAINY DAYS ~Make rainy days fun, too~
Nakatani is a brand operated by Nakatani Co., Ltd., a Japanese manufacturer of umbrellas and rain goods founded in 1918. The company plans, manufactures, and wholesales long umbrellas, folding umbrellas, parasols, raincoats, and other products, and also handles fashion accessories. Its brands and product series include NaturalBasic, Sheil&Sheil, and Amane.

Concept

Enjoy every day with a favorite umbrella, rain or shine.

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
Amane
Lifestyle products

A functional line emphasizing lightweight construction and storage features

Amane is an umbrella line featured separately from NaturalBasic and other lines on Nakatan

Amane is an umbrella line featured separately from NaturalBasic and other lines on Nakatani’s official product site. Its products include the lightweight folding umbrella Air+, the “ぬれないンブレラ,” which has a feature for storing wet umbrellas, and reverse umbrellas. The line emphasizes portability and functionality during use and storage. While NaturalBasic offers products in a wide range of designs, Amane is positioned around functionality and serves a different role from Sheil&Sheil, which has products for children.

- Sub-brand
NaturalBasic
Lifestyle products

A core line covering a broad range of staple umbrellas for everyday use

On the official product site of Nakatani Co., Ltd., NaturalBasic is used as the name of a

On the official product site of Nakatani Co., Ltd., NaturalBasic is used as the name of a standalone product category, grouping several types of umbrellas, including long umbrellas, folding umbrellas, and parasols. It is a staple line with a broad range of products, including plain, two-tone, and patterned designs. On the official product pages, it is organized as a separate category from Amane, which highlights features such as lightweight construction and storage, and Sheil&Sheil, for which products for children can be found. As another company also has a brand with the same name, here it is treated as a name used for Nakatani’s umbrella products.

- Sub-brand
Sheil&Sheil
Lifestyle products

A line focused on umbrellas with designs for children

Sheil&Sheil is an umbrella brand line sold at major retailers under its own distinct name

Sheil&Sheil is an umbrella brand line sold at major retailers under its own distinct name as a Nakatani product. Its offerings include children's folding umbrellas and umbrellas distinguished by their patterns and colors. It is positioned as a product group distinct from NaturalBasic, which covers a general range of umbrellas, and Amane, which emphasizes lightweight construction and storage features. Information also confirms that Nakatani Co., Ltd. holds a trademark for the same name, supporting its treatment as one of Nakatani's umbrella brand family rather than merely a product name or the name of an operating company.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Nakatani

Country of origin, founding year, categories and parent brands.

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