NAMESAKE

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Overview

Tagline

Home for the next gener‑actions
NAMESAKE is a fashion brand founded in Taiwan in 2020. Launched by three brothers (Richard Hsieh, Michael Hsieh, and Steve Hsieh) and their father under the banner “In the Name of the Father,” the brand centers on streetwear, guided by the idea that sports and heritage characterize each brother’s style, with intergenerational dialogue as its central theme. Steve Hsieh is the artistic director.

Concept

a dialogue between generations

NAMESAKE characteristics

NAMESAKE: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of NAMESAKE

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture
Adoption of trends and connections to youth culture.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of NAMESAKE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about NAMESAKE

Country of origin, founding year, categories and parent brands.

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