Tagline
HAVE FUN, JUST RUN
NEGATIVE SPLIT CLUB is a running-wear brand launched in 2025 by South Korea's Factory Unicorn. It presents running not only in terms of athletic function but also as a lifestyle, offering apparel and accessories that combine performance and style for people who run in cities. The brand's mission is “to bring the joy of running to stylish runners.” It values the freedom of running and the experience of focusing on oneself, and aims to make running more enjoyable.
Concept
Making running joyful for stylish runners.