NEGATIVETHREE is a footwear brand launched in South Korea in 2019. Based in Seoul, it focuses on shoes that are not bound by gender or specific genres, and also offers accessories. The brand takes the approach of dismantling existing structures through its archives and proposing new interpretations. Its official website states that good design is defined not by novelty but by continuity, and that the accumulation of each collection shapes the brand’s history.
Concept
Great design is not defined by novelty, but by continuity.