Nehanne MIHARA YASUHIRO

Basic information

Country
Japan
Founded
2016

No longer active

Overview

Nehanne MIHARA YASUHIRO began in Tokyo, Japan, in 2016 as a line of MIHARA YASUHIRO directed by designer Yasuhiro Mihara and created primarily by young creators. Centered on re-examining Japanese history and traditions, the line uses materials and motifs of Japanese origin, including hemp cloth, which has been used since the Jomon period. It offers men's and women's ready-to-wear, shoes, and accessories.

Concept

The concept emphasizes the importance of Japanese people themselves learning about and renewing their understanding of Japan's history and traditions.

Parent brands

  • MIHARA YASUHIRO 1996

    A derivative line launched in 2016 under the direction of Yasuhiro Mihara and first presented for Spring/Summer 2017. Against a backdrop of renewed recognition of Japanese culture, it referenced materials such as hemp, used since the Jomon period, and the context of Kyoto’s Nishijin weaving, connecting traditional materials with contemporary streetwear. Including expressions inspired by Sharaku, it took a culture- and material-led position that foregrounded reinterpretations of context rather than the forms of the garments themselves.

    A culture-oriented derivative line centered on the history of Japanese materials.