NEO RAW

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Netherlands
Founded: 2026 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Netherlands

Overview

Tagline

The first washable raw denim.

NEO RAW is a raw denim collection by G-STAR RAW, which originated in Amsterdam, the Netherlands. Introduced in an official story in March 2026, it is available for men and women as “washable RAW denim,” using proprietary in-house treatments to preserve the deep indigo look of unwashed denim while resisting fading even after washing. The design combines a soft feel that adapts to the body with shape retention and wearing comfort.

Concept

NEO RAW is raw denim re-engineered.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1989

Year Brand Category Description

1989

G-Star RAW

Parent brand

Clothing

A material development line designed to preserve its appearance after washing

NEO RAW is described as G-Star’s raw denim development line, designed to preserve the deep

NEO RAW is described as G-Star’s raw denim development line, designed to preserve the deep indigo appearance of unwashed denim even after washing. Officially presented as the next chapter, it is characterized by a construction that reduces stiffness and shrinkage while adapting to the body. Rather than focusing on shape design, as with Anatomic Denim, its role is more strongly centered on updating the fabric’s performance itself. It places greater emphasis on functional innovation than ClassiQ.

1989 Parent brand

G-Star RAW

Clothing

A material development line designed to preserve its appearance after washing

NEO RAW is described as G-Star’s raw denim development line, designed to preserve the deep