G-Star RAW

RAW RESEARCH is an experimental collection that G-Star officially presents as an innovation lab, exploring new directions in denim with its archive as a starting point. Drawing on the three-dimensional structure and functionality of Elwood, it encompasses everything from oversized shirts and reconstructed bombers to biker jeans, with a stronger emphasis on research and development than its core collections. Whereas Archetypes focuses on re-editing the archive, RAW RESEARCH represents the brand’s most forward-looking experiments.

Anatomic Denim is presented as G-Star’s construction-focused denim collection, designed to follow the body’s lines through 3D seams, darts, and dimensional panels. It inherits the approach of following human anatomy developed with Elwood and is positioned as a core line with more sculptural design than ClassiQ’s classic fit, but less experimental than RAW RESEARCH.

ClassiQ Denim is a group of jeans presented by G-Star, a foundational line bringing together classic construction, straight silhouettes, and timeless fits. In contrast to the three-dimensional construction of Anatomic Denim, it foregrounds staple appeal that makes the jeans easy to incorporate into an everyday wardrobe, serving as an entry point to the brand’s denim range.

NEO RAW is described as G-Star’s raw denim development line, designed to preserve the deep indigo appearance of unwashed denim even after washing. Officially presented as the next chapter, it is characterized by a construction that reduces stiffness and shrinkage while adapting to the body. Rather than focusing on shape design, as with Anatomic Denim, its role is more strongly centered on updating the fabric’s performance itself. It places greater emphasis on functional innovation than ClassiQ.

ARCHETYPES is presented as a collection that reworks archives rooted in military, naval, and workwear traditions through contemporary materials and construction. Within G-Star’s collections, it is less experimental than RAW RESEARCH and plays a stronger role in reorganizing historical prototypes and bringing them into everyday use. It is a higher-level collection that presents the brand’s lineage of functionality and craft in a more construction-focused way.