RAW RESEARCH

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THE FUTURE OF DENIM
RAW RESEARCH, founded in 2016 as an experimental label of G-STAR RAW originating in Amsterdam, the Netherlands, emerged from G-STAR’s in-house innovation lab. Lisi Herrebrugh and Rushemy Botter currently serve as creative directors. Drawing on archives such as Elwood, the label develops denim wear with a focus on functionality and construction. Centered on the raw denim philosophy at the roots of G-STAR, it continues to be featured on the official website as of 2026.

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RAW RESEARCH is our experimentation lab: a space for innovation, archive exploration, and creating a new future.

Related brands

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2 brands
Founded
1989
1989 Parent brand
G-STAR
Clothing

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1989 Parent brand
G-Star RAW
Clothing

The research and development collection with the strongest emphasis on experimentation

RAW RESEARCH is an experimental collection that G-Star officially presents as an innovatio

RAW RESEARCH is an experimental collection that G-Star officially presents as an innovation lab, exploring new directions in denim with its archive as a starting point. Drawing on the three-dimensional structure and functionality of Elwood, it encompasses everything from oversized shirts and reconstructed bombers to biker jeans, with a stronger emphasis on research and development than its core collections. Whereas Archetypes focuses on re-editing the archive, RAW RESEARCH represents the brand’s most forward-looking experiments.

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