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ARCHETYPES

ARCHETYPES

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Country: Netherlands
Category: Clothing
Related brands: Clothing brands from Netherlands

Overview

Tagline

A legacy reinvented.

ARCHETYPES is the new top-tier line for SS26 from Amsterdam-based G-STAR RAW. Built around the idea that the G-STAR RAW archive is a blueprint, not a museum, it reinterprets historical archetypes from military, naval, and workwear traditions through contemporary materials, adjusted proportions, and advanced construction. Under the slogan “A legacy reinvented.”, it updates function-driven clothing for today’s denim context.

Concept

A collection developed through a study of archival garments inspired by military, marine, and workwear traditions.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1989

Year Brand Category Description

1989

G-Star RAW

Parent brand

Clothing

A higher-level collection that modernizes archives

ARCHETYPES is presented as a collection that reworks archives rooted in military, naval, a

ARCHETYPES is presented as a collection that reworks archives rooted in military, naval, and workwear traditions through contemporary materials and construction. Within G-Star’s collections, it is less experimental than RAW RESEARCH and plays a stronger role in reorganizing historical prototypes and bringing them into everyday use. It is a higher-level collection that presents the brand’s lineage of functionality and craft in a more construction-focused way.

1989 Parent brand

G-Star RAW

Clothing

A higher-level collection that modernizes archives

ARCHETYPES is presented as a collection that reworks archives rooted in military, naval, a