Tagline
Dry, chic, urban fit, casual jewelry for women in their 20s and 30s
Nius is a casual jewelry brand for women. The ZOZOTOWN brand profile identifies women in their 20s and 30s as its main audience, and says it offers necklaces as well as rings, earrings, and other items. Product descriptions emphasize “Chain” and the brand’s approach of creating items that resonate with people. No reliable public information has been confirmed regarding its founding year, country of origin, founder, or design lead.
Concept
The brand focuses on “Chain,” expressing the importance of each connection and bringing to life items that resonate with people.