NIVA is a womenswear brand founded in 2020 and originating in Canada. Its founder is Ahmed El Dakroury. Based in Dubai, UAE, the brand offers everyday wear, formalwear, abayas, and haute couture. It incorporates traditional Arab embroidery into contemporary designs and is committed to creating clothes that can be worn for a long time. It also aims to give back to society through fashion, donating a portion of sales revenue to charitable activities.
Concept
Empowerment, community, and craftsmanship; using fashion to give back to society.