Tagline
Ordinary is lovely, and lovely is ordinary
Mademoiselle Non Non (Non Non) is a women's fashion brand founded in 1964 at Central Apartment in Harajuku, Tokyo. Created by designer Taro Aramaki, it develops collections centered on simple designs that bring out each woman's individuality and comfortable wear that fits into daily life. The brand uses high-quality natural materials selected for each season, with garments made in Japanese factories in a way that makes the craftspeople visible. It later opened a made-to-order boutique in Paris and began distributing ready-to-wear nationwide in 1983.
Concept
It is about simple designs that bring out each woman's individuality, comfortable wear that fits into daily life, and an understated Parisian sense of beauty—esprit.