norme

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Country: Japan
Founded: 2022 2020s
Category: Accessories
Related brands: Accessories brands founded in the 2020s Accessories brands from Japan

Overview

norme is a Japanese jewelry brand that launched in 2022 as an offshoot of the jewelry brand Soierie. AKIKO SUGIHARA serves as creative director and designer, and the brand focuses on basic jewelry that emphasizes materials. Its offerings include necklaces, rings, and bracelets. The brand name means “standard, criterion, or law” in French. Its official concept is to bring out the appeal of materials in basic items and incorporate simplicity into the design.

Concept

Here, it is a collection of the most basic items using unadulterated materials. The collection cleverly incorporates simplicity into design to make even the most basic items attractive.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

Soierie

Parent brand

Accessories

A jewelry line centered on materials and basic designs

In 2022, Soierie launched “norme series,” which had previously been offered within the bra

In 2022, Soierie launched “norme series,” which had previously been offered within the brand, as an independent label. It is a jewelry line. While Soierie reworks enduring signature elements by layering them with a futuristic perspective and different elements, norme, true to its name meaning “standard, criterion, and rule,” focuses on basic items that emphasize materials. It treats simplicity as a design element and presents jewelry with carefully adjusted proportions when worn. It serves as a foundation of basic jewelry that complements Soierie’s design expression and is easy to pair with everyday outfits. Its offerings include rings, necklaces, earrings, and other pieces made with silver and K10.

2009 Parent brand

Soierie

Accessories

A jewelry line centered on materials and basic designs

In 2022, Soierie launched “norme series,” which had previously been offered within the bra