Oakley

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Overview

Oakley is a sports eyewear brand founded in California, USA, in 1975 by James (Jim) Jannard. Its core products are performance optics, including sunglasses, goggles, and prescription frames, and it also offers apparel, footwear, and accessories. It became part of Luxottica in 2007 and is currently operated as a brand within the EssilorLuxottica Group.

Concept

Oakley is a brand founded on a figure-it-the-f*ck-out (or DIY) mentality, rejecting societal norms and expectations, and defining a different path is what makes us unique.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
1975-2000
1975 Sub-brand
OAKLEY KID
Eyewear

A line serving as a comprehensive entry point for kids

A comprehensive Oakley category for kids, positioned as an entry point that foregrounds pr

A comprehensive Oakley category for kids, positioned as an entry point that foregrounds protecting children's eyes from blue light and UV. The official website brings together sunglasses, eyeglasses, and goggles, including models that accommodate prescription lenses, and divides them into Youth Eyeglasses, Youth Sunglasses, and Youth Goggles. It is positioned within the group as a point of access for younger users, with uses and sizes organized for growing children.

1975 Sub-brand
Oakley Youth Collection
Eyewear

A youth extension line with models redesigned for smaller faces

An extended collection within the same kids segment that brings together the specific prod

An extended collection within the same kids segment that brings together the specific products in Youth Fit. Alongside redesigned models for smaller faces, such as Holbrook XS and Frogskins XS, it includes models created from scratch for younger customers, such as Resistor. With age-specific sizing and Prescription compatibility, it also extends into glasses and goggles.

2000 Sub-brand
Oakley Standard Issue
Eyewear

A dedicated protective line for the military and law enforcement

Separate from Oakley’s main line for general consumers, this is a dedicated area establish

Separate from Oakley’s main line for general consumers, this is a dedicated area established for the military and law enforcement. Official materials feature APEL-listed models such as SI Ballistic M Frame and also direct users to procurement channels including DOD Emall and GSA Advantage. Centered on protective eyewear meeting Ballistic standards and ANSI requirements, it encompasses Tombstone for competitive shooting, industrial safety models, and related apparel, clearly distinguishing its applications and supply channels from those of general sports and lifestyle products.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Oakley

Country of origin, founding year, categories and parent brands.