Tagline
TRUE TO THE TRAIL
Oboz is an outdoor footwear brand founded by John Connelly in Bozeman, Montana, USA, in 2007. It focuses primarily on shoes and boots for hiking and backpacking, and also offers casual shoes and winter footwear. The natural environment around Bozeman serves as a source of design inspiration and a testing ground, and the brand creates products with an emphasis on trail use. Guided by “True to the Trail,” the brand also runs the “One More Tree” initiative, planting one tree for every pair of shoes sold.
Concept
We believe in the transformative powers of nature. We believe that people and companies can leave the world better than we found it. We believe in our footwear. And we believe that doing anything less simply wouldn't be true to the trail.