OGI

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Country: South Korea
Founded: 2024 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

OGI is a fashion brand from South Korea. Led by co-directors Kwon So-yoon and Park So-hyun, it began operations in 2024. Taking Korean sensibilities and everyday culture as its starting point, the brand embraces the concept of “Korean Bohemian,” reinterpreting traditional motifs in contemporary clothing. Focusing on apparel, it proposes styles that cross gender boundaries and offers two lines, “o” and “gi,” through its official online store.

Concept

Korean Bohemian

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

'gi' line - 氣

Sub-brand

Clothing

A line that serves as an entry point to the brand through everyday wear

An entry-level line offered by the OGI official online store as the “gi” line, centered on

An entry-level line offered by the OGI official online store as the “gi” line, centered on casual, comfortable everyday wear. It presents the brand’s perspective through items that are easier to incorporate into daily life. While the “o” line is characterized by experimental silhouettes and materials, as well as made-to-order production, “gi” focuses on easy-to-wear everyday clothing, providing an accessible entry point to OGI’s lineup.

'o' line - 傲

Sub-brand

Clothing

A core line focused on experimental forms and production techniques

The OGI official online store classifies this as the “o” line, which forms the core of the

The OGI official online store classifies this as the “o” line, which forms the core of the brand concept. It offers made-to-order looks featuring precise details, experimental silhouettes, distinctive materials, and advanced sewing techniques. In contrast to the “gi” line, which centers on casual everyday wear, it occupies a central position, presenting OGI’s concept through more condensed forms and production methods.

- Sub-brand

'gi' line - 氣

Clothing

A line that serves as an entry point to the brand through everyday wear

An entry-level line offered by the OGI official online store as the “gi” line, centered on