Tagline
Most like myself
ONRID PROJECT is a South Korean fashion brand launched in 2024. It offers unisex clothing, hats, and accessories. The brand champions “a singular freedom,” with a concept centered on moving beyond gender-related stereotypes and focusing on individual personality, uniqueness, and intrinsic value. No information about its founder or head of design could be officially confirmed.
Concept
ONRID PROJECT speaks of a singular freedom. The brand began with a way of expressing freedom in one’s true nature, rather than designing around the concept of fashion. It moves beyond gender-related stereotypes, considers individual personality and uniqueness, and focuses on the true value of one’s nature.