Tagline
timeless value
OSOI is a bags and shoes brand founded in Seoul, South Korea, in 2016 by Heejin Kang. Centered on original designs that are not overly influenced by trends, the brand proposes a distinctive style that goes beyond the simple category of bags and shoes. Its name derives from the Japanese phrase “slow, unhurried,” and each season it introduces new elements through materials, colors, details, and other features.
Concept
OSOI provides 'timeless value' based on its uniquely original design that is not overly sensitive to trends, going beyond the role of a simple Bag & Shoes brand to propose a distinctive style.